As Art Director and Creative Strategy consultant, I spearheaded a comprehensive brand transformation, reimagining Bellissima by Imetec as a symbol of empowerment and confidence. Our strategy focused on three key pillars: brand identity, packaging, and storytelling.
Corporate Identity
A new brand identity was crafted to reflect Bellissima's evolution.
The refreshed logo, coupled with a sophisticated color palette and typography, conveyed a sense of modernity and elegance.
The brand essence was distilled into a powerful tagline: "You are Bellissima".
Packaging
The packaging underwent a radical transformation, shifting from functional to aspirational.
New materials, colors, and graphic icons created a visually striking and premium aesthetic.
The packaging was designed to be both informative and inspiring, reflecting the brand's commitment to innovation and customer experience.
Film
To bring the brand to life, we developed a compelling narrative
centered around the modern woman.
A series of videos showcased ordinary women embracing their inner star, transforming their everyday routines into moments of glamour and confidence.
Zero Ultra Fast 30'
Revolution Pro 30'
Ricci&Curl 30'
Intellisense 30'
The campaign emphasized the transformative power of Bellissima products, positioning them as essential tools for self-expression and personal empowerment.
Web
Retail
Creative team
Tenacta Group Client
Bellissima by Imetec Brand
RED Robiglio&Dematteis Agency
Riccardo Robiglio, Paolo Dematteis Creative Director
Giangiorgio Lombardo Senior Art Director
My Role Art Direction/ Brand Design / UX|UI Design / Copywriting / Creative Strategy
Teresita Vanotti Planner & Coordinator
Manuela Colombini Digital Strategist
Claudia Ramera Social Media Manager
Studio Re Press Office
Boraso Conversion Marketing Agency
Haibun Production
Cesare Fracca Executive Producer
Carlo Clerici Producer
Noe from Paris Director
Marcello Dapporto DoP
Roberto del Rosso Editing
Toboga Post Production
Leonardo Battaglini Photographer
Fabio Merigo Audio
“Sei bellissima” by Loredana Berté Music