Designing a smarter way to ride — and to shop

Together with brand strategists, UX designers, and copywriters, we set out to build Cambiobike as more than a product platform — but as a lifestyle proposition.
The brand identity merges premium appeal with a human touch: clean, dynamic, and emotionally resonant.
I contributed by defining the visual language and helping translate it across brand assets, interface design, and digital content.

The e-commerce platform, built to be as effortless as the ride itself,
was designed to support both product discovery and decision-making.
Our goal was to make choosing an e-bike feel intuitive and exciting — not overwhelming.

Mobile-first, just like the users

With a user base that’s always on the move, we designed the Cambiobike experience with a mobile-first mindset.
The interface adapts fluidly across devices, ensuring fast loading times, smart navigation, and seamless checkout on any screen.

A campaign that moves with you

To launch Cambiobike, we created a fully digital campaign built around the idea of fluid, joyful motion.
At the heart of it was a launch video — a visual manifesto designed to capture the freedom and fun of e-bike mobility.

Editorial with personality and purpose

Cambiobike’s Instagram presence was conceived as a lifestyle guide for everyday explorers — light-hearted, smart, and visually curated.
Our content strategy started from real-life needs: speed, comfort, simplicity, joy.
I co-led the art direction for the editorial plan, defining a tone of voice that’s optimistic and witty, and a visual language that reframes e-bikes as an empowering, everyday choice.

To go beyond vanity metrics,
we partnered with META to set up a Brand Lift study,

measuring brand awareness, ad recall, and perception shifts — the same KPIs used in traditional ATL.
The results validated Cambiobike’s cultural relevance and proved the campaign’s impact in real business terms.