Unipol: Cambiobike
Cambiobike is Unipol’s bold entry into electric mobility — a premium e-commerce platform for high-end e-bikes, paired with exclusive benefits for UnipolSai customers.
As part of a multidisciplinary team at AKQA, I played a key creative role from the project’s inception through launch, co-leading the development of the brand identity, digital experience, and content ecosystem.
Designing a smarter way to ride — and to shop
Together with brand strategists, UX designers, and copywriters, we set out to build Cambiobike as more than a product platform — but as a lifestyle proposition.
The brand identity merges premium appeal with a human touch: clean, dynamic, and emotionally resonant.
I contributed by defining the visual language and helping translate it across brand assets, interface design, and digital content.
The e-commerce platform, built to be as effortless as the ride itself,
was designed to support both product discovery and decision-making.
Our goal was to make choosing an e-bike feel intuitive and exciting — not overwhelming.
Mobile-first, just like the users
With a user base that’s always on the move, we designed the Cambiobike experience with a mobile-first mindset.
The interface adapts fluidly across devices, ensuring fast loading times, smart navigation, and seamless checkout on any screen.
A campaign that moves with you
To launch Cambiobike, we created a fully digital campaign built around the idea of fluid, joyful motion.
At the heart of it was a launch video — a visual manifesto designed to capture the freedom and fun of e-bike mobility.
Editorial with personality and purpose
Cambiobike’s Instagram presence was conceived as a lifestyle guide for everyday explorers — light-hearted, smart, and visually curated.
Our content strategy started from real-life needs: speed, comfort, simplicity, joy.
I co-led the art direction for the editorial plan, defining a tone of voice that’s optimistic and witty, and a visual language that reframes e-bikes as an empowering, everyday choice.
To go beyond vanity metrics,
we partnered with META to set up a Brand Lift study,
measuring brand awareness, ad recall, and perception shifts — the same KPIs used in traditional ATL.
The results validated Cambiobike’s cultural relevance and proved the campaign’s impact in real business terms.
Creative Team
Unipol Client
Cambiobike Brand
Nicola Giunchi CEO @ Cambiobike
AKQA Agency
Andrea Pia Chief Growth Officer
Alessandro Sinigaglia Account Director
Mattia Stagnitta Account Manager
Lorenzo Foffani Head of Strategy
Massimiliano Degli Uberti Creative Director
Filippo Di Lorenzo Senior Copywriter
My Role Senior Art Director / Creative Supervision across Brand Identity, Digital Experience, and Content
Luca Savani Associate Art Director
Gabriele Corazza Experience & Design Director
Luca Codarini Design Director
Luca Massano Senior Product UI Designer
Elisabetta Ghezzi Senior UI Designer
Manuela Costoli UI Designer
Marco Biral Digital Designer
Aura Cristina Torres UX Designer
Alessandra De Ascentiis Senior UX Writer
Erica Donolato Associate Strategy Director
Sara Mucci Project Manager
Federica De Melis Senior Content Marketing Manager