Design Positive (Design Posi[+]ive') is an architecture
and interior design practice based in Bulgaria. It works internationally on commissions including boutique hotels and restaurants, retail spaces, workspaces, galleries and residential projects. D+ uses a bespoke approach for each client, rich in intellectual rigour and creativity, to create inspiring places with a powerful visual impact.
The studio was founded in 2015 by Evgeniya Boranova, in response to the growing demand for their distinctive design aesthetic and clever use of material details in an architectural and interior design context.
Since their foundation, they’ve strived to bring a young, modern approach tailored to the likings of their clients – both in private and public sectors – Design Positive translates their dreams with dedication and honesty making them a unique creative undertaking.
I aimed to create a cohesive image between the work
that Design Positive produces, their values, their identity and bring freshness into brand’s DNA.
The logo and its variations reflect the firm’s versatility and ability to adapt to change.
In order to amplify sensory perceptions and the quality of D+'s work
in the digital space, I put a focus on imagery.
To seduce viewers and pull them inside brand’s world, I specifically curated the imagery on the site combined with chosen typography. A warm color palette associated with wood, creates a natural and inviting feeling. The identity expresses elegance and lightness balanced with originality.
