The campaign tells the story of passion, the one that Italians put into everyday life and the one that Peroni has always put into making a quality beer.
Film 30’
Film 15’
Film: Director’s Cut 45’
Film: Director’s Cut 15’
Creative team
Peroni Client
Ogilvy & Mather Italy Agency
Giuseppe Mastromatteo Executive Creative Direction
Giordano Curreri, Marco Geranzani Creative Direction
My Role Art Direction, Graphic Design, Type Design
Mario Giordano Art Direction
Fortunato Licandro Copywriting
Laura Mora Account Direction
Valentina Noè Account Execution
Giovanni Lanzarotti Planning
Francesca D’Agostino TV Production
Mercurio Production Company
Luca Fanfani Executive Production
David Vergés Film Direction
Sergi Vilanova Claudín DoP
Cesar Martinez Production Design
Le Vibrazioni – ‘Dedicato a te’ Music
Post Atomic Post Production
Xavi Santolaya Color
Buki Ebiesuwa Styling
Matteo Linguiti Photography