LensCrafters — Karina

A digitally led campaign aiming to make parents and youth feel pumped for the new term with the new LensCrafters Kids and Teens collection, stressing the importance of eye exams along the way.

A digitally led campaign aiming to make parents and youth feel pumped for the new term with the new LensCrafters Kids and Teens collection, stressing the importance of eye exams along the way.

I worked from campaign conception through to the creation of digital, social and retail materials, and art direction on set.

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Creative Team

Client Luxottica
Brand LensCrafters
Creative Director @Luxottica Juliana Ogliari
Art Director @Luxottica Karina Nurdinova
Copywriter @Luxottica Sarah Ward
Visual Designer @Luxottica Cristiana Bregni
Project Manager @Luxottica Carlotta Di Iorgi
Creative Strategy @Luxottica Andrea Vásquez Medina
Producer @Luxottica Riccardo Febbrari
Photographer Yuma Migliaccio
Videographer Romain Deceuninck
Production Shape Production
Set Designer Pierre-Olivier Boulzaguet
Assistant Set-Designer Nicolas Bouchi-Lamonatgne